Here Are The Ways In Which Artificial Intelligence Has Revolutionized E Commerce
E-shopping has taken over the market all over the globe. It saves time and more often than not, it saves money. Hence, the customers are now choosing to click their mouse button over going to the mall. as per reports, it is estimated that 1.92 billion buyers across the globe will indulge in some or the other ecommerce activities by 2019. And, this number is expected to scale up to over 2 billion by 2021.Consequently, the skyrocketing demand for online shopping portals has made businesses go online and expand their horizons in the world of Internet.
Businesses have been fighting tooth and nail in the online market to grab more and more eyeballs. Starting from email messaging to visual and voice search, the Internet marketers are leaving no stone unturned to make a niche for them in the world of online shopping. Interestingly, most of the tools which have been used by businesses to enhance their visibility on the Internet have been powered by artificial intelligence (AI) and automation.
Over time, AI has evolved constantly in order to give businesses the push they need to up their game in the ecommerce world. In fact, the highly personalized and customized approach for the marketers to grab the right audience has only been made possible with the help of AI.
In the last decade, AI has revolutionized ecommerce trade. So, here’s looking at the ways in which AI has changed ecommerce over time.
AI can be used to bring the customer
When a customer abandons the shopping right before checking out from the cart, it either means he experienced some technical difficulties, or he encountered something distasteful. Whatever the reason maybe, with the help of AI, marketers bring back those customers to the site. It is important to keep a track of such customers because these are the people who were only a click away from making the purchase and turning into a customer from a potential lead. Not only can automation help the marketer bring back these customers, but they can also keep a close watch on the problems that would have led to abandonment in the first place. Letting the businesses understand why their customers are not completing the sale, makes them take corrective measures towards eradicating the problem. AI can also help the businesses to understand their customers’ online behavior which lets them determine the level of interest a customer has shown in their product. The AI tools can also help the marketers to get insight and help them differentiate between leads that would convert and the ones who would abandon the cart.
AI has given a boost to voice search
According to a prediction by com Score, 50% of the total web searches will be voice-based by 2020. With voice operated gadgets, such as Alexa, Apple devices, and echo, taking over the market gradually, more customers are making use of voice searches to look for the products online. This has led to businesses to make sure that their products are voice search friendly. The players in the ecommerce industry have started to optimize their websites for voice search. For example, many companies are now using machine learning to let the customers shop for their products on their website via Alexa. Voice search optimization has become the need of the hour since more and more customers are moving towards a more convenient ecommerce shopping. With voice search, the customers are able to search for their favorite products without having to switch on their laptops or looking at their phone screens.
AI eases the customer targeting
With the help of AI, ecommerce business players can eradicate the guessing game problem by specifically targeting their potential customers. The functionality of AI tools lets the marketers advertise their products to only ideal buyers and not to people who might not even click on the ad. The AI tools very efficiently collect the data of the buyers and then put it into use to create a dynamic ad and then deliver the ad to those relevant people on relevant platforms, instead of just scattering it all over the Internet. These tools have also given the marketers a more efficient and effective way of retargeting their audience. In fact, the social media on Facebook the businesses can now target their ads in places where the customer goes online. With every passing day, the AI tools are making commendable progress in understanding customer behavior and their intent.
AI tools can improve search results
The discoverability of a marketer’s webpage plays a very crucial role in increasing sales. In fact, it is one of the most important factors that a marketer should take into consideration before entering the world of ecommerce. There is a significant increase in the search queries of customers looking for the products they wish to buy. As per reports, organic searches from Google drive more than 40% of ecommerce traffic. Thus, search engine optimization is extremely important. AI tools that aid search engine optimization can analyze the performance of the site, aid keyword research, help with content optimization, suggest relevant tags, and help the marketers to understand the best time to publish their content. When a marketer has a website that has relevant keywords fed in, a search-friendly meta description, and all the important tags, nothing can stop his website from ranking on important ecommerce keywords.